Why There Is Violet in My Logo

My connection to violet didn’t begin with painting, design, or branding. It began much earlier — in a kindergarten in Moscow.

At that time, kindergarten was not like today’s KG in school. It was its own little world, filled with songs, stories, poetry, and imagination. One spring, we had a flower-themed costume party, inspired by a children’s poetry book. Each child became a flower from the verses — and my mother chose the violet for me.

She made my costume herself, carefully crafting it the way only she could. While sewing, she helped me memorize the poem — stopping often to explain the meaning hidden inside each line. I didn’t fully understand the depth then, but the feeling of it stayed with And somehow, those verses etched themselves into my memory:

На солнечной опушке фиалка расцвела.

Лиловенькие ушки тихонько подняла.

В траве она хоронится, не любит лезть вперёд.

Но каждый ей поклонится и бережно возьмёт.

A violet blossomed on a sunny clearing.

Its lilac ears raised up quietly.

It hides in the grass, not fond of pushing forward.

But everyone bows down to it and lifts it carefully.

The image stayed with me — this small, shy flower, hiding in the grass, modest and quiet… yet so loved, so cherished that people bend down gently to pick it.

It wasn’t loud. It wasn’t bold. But it held a quiet strength and dignity all its own.

A Sign I Didn’t Know Was Mine

When I started school, I began drawing a violet as my personal symbol.

I doodled it on my stationery.

On notebooks.

On letters.

It became the little mark I used to sign things before I even knew what a “logo” was. For some reason, I always returned to that same simple violet shape. Something about it felt like me.

Years later — decades, really — when the internet became part of life, I searched for that poem again. I didn’t expect to find it, but there it was. The same gentle lines. The same rhythm. The same feeling.

It amazes me how clearly those words stayed in my mind, waiting patiently, like the violet in the poem itself — half-hidden in memory, yet ready to rise again when I needed it.

Why My Logo Is Violet

I didn’t choose violet because it was trendy, or symbolic, or fashionable.

I chose it because it has been with me since childhood — a quiet companion, a reminder of innocence, humility, resilience, and the beauty of not pushing forward yet still being seen.

Violet is:

• the first flower I ever “became,”

• the first poem that sank into my heart,

• the first symbol I ever drew to represent myself.

It is a color that holds memory, meaning, and emotion.

So it found its way into my logo naturally — almost inevitably — as if it had been waiting for me to recognize it.

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